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This site states the following, "Special Offer Book your Wedding Photography and receive a free Engagement Photoshoot, either Studio or Location." We noticed that the web page also stated " Studio shoots remaining at 75." It also stated "00 until 31st December 2018 see Portraits Menu for conditions. Call Now 07872348205 or 01252681684. Richard Bond is an Award Winning and Nationally Published Photographer living in Farnborough, Hampshire. To find out more about him, please visit his About. Browse his photos in the Gallery. Last updated 26th March 2018." The header had richardbondphotography as the highest ranking keyword. It was followed by Studio Portraits, Baby Portraits, and Wedding Photographers Farnborough which isn't as ranked as highly as richardbondphotography. The next words the site uses is Richard Bond. bird photography was also included and might not be understood by search engines.