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This site states the following, "I am an Amateur photographer living in the North East of England." We noticed that the web page also stated " My main interests are Flower photography, including still life and Landscape." It also stated " I particularly love the Lake District and visit there regularly as you will see from my photographs. I also offer portrait shoots in my local area. If you are interested please get in touch. My prices are very reasonable. Photos and Content June Ross Photography." The header had North East photographer as the highest ranking keyword. It was followed by flowers, landscapes, and Lake District which isn't as ranked as highly as North East photographer. The next words the site uses is Whitby. North East England was also included and might not be understood by search engines.