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This site states the following, "Wedding Photography and Video, London, Cambridge." We noticed that the web page also stated " Real moments, real emotions." It also stated " Natural evocative images, that tell the story of your day. Our contemporary wedding coverage still includes formal elements, but is all about fresh, fun wedding pictures, caught discreetly, on the hop, and reflecting the true personality of the bride and groom and their guests. Wedding photography used to be all about formally posed pictures, they took hours to take, and by the end, no one was smiling! Dear Roger and Beverley,." The header had Newmarket Wedding Photography as the highest ranking keyword. It was followed by Newmarket Wedding Photographers, Newmarket Wedding Photographer, and Newmarket Cambridge Wedding Photography which isn't as ranked as highly as Newmarket Wedding Photography. The next words the site uses is Newmarket Cambridge Wedding Photographer. Newmarket Cambridge Wedding Photographers was also included and might not be understood by search engines.